Wednesday, May 26, 2010

Reddi Chick: A Westside Institution

Reddi Chick is a Santa Monica / Westside institution, and has been located in the Brentwood Country Mart since 1979 (according to the country mart website). Their specialty is baskets of rotisserie chicken over french fries. Generations of westsiders have grown up on their famous "chicken baskets." Josh Loeb and Zoe Nathan, the owners of the new Sweet Rose Creamery also in the Brentwood Country Mart, mentioned to me that they ate at Reddi Chick literally hundreds of times while growing up in the neighborhood.

They have other things on the menu but almost everyone gets a chicken basket as the fries come hot right out the the fryer and then some seasoned salt is added. The chickens are rotating on rotisseries right in front of you and they get tremendous turnover. The line can appear long but it rarely takes more than 10 minutes to order and usually less than five. The chicken is juicy and part of the appeal is the little cups of ketchup and bbq sauce provided with your order. Reddi Chick BBQ provides wet napkins because this is the kind of spot where your hands are going to get very dirty. A chicken basket and a soda is about $10 + tax.

I am not sure what goes into the bbq sauce, but it is addictive, both for dipping the chicken and the fries. Part of the charm of Reddi Chick is sitting on the patio of the Brentwood Country Mart and relaxing. You order at the counter, step over to the left and shortly thereafter your tray of baskets is placed in front of you. Customers bring their food to their tables; there is no waiter service. Reddi Chick is popular with families and kids, so expect to see a bunch of them around.

If you are getting your order to go, it is more economical to order a whole chicken and a side of fries than to get multiple chicken baskets. Pictured above are chickens waiting to be cut into pieces and placed in baskets of golden fries.

Free parking is available in the Brentwood Country Mart parking lots. There are many parking attendants who are vigilant about people only going to the mart (there is a Starbucks and a Yoga studio next door on San Vicente, both of whose customers are notorious for trying to park for free in the BCM lot).

Reddi Chick is located in the Brentwood Country Mart, 225 26th St. (just South of San Vicente). Phone: 310-393-5238. No website.

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