Wednesday, December 15, 2010

Las Perlas Exclusive Tequila Launch Party Tomorrow

Tomorrow night (Thursday) at 7:30 pm is your chance to be among the first to try Las Perlas Private Reserve Herradura Double Barrel Reposado tequila at the release party. Tickets to the event cost $99 and include Mexican snacks, unlimited house margaritas and Spiced Daisys, a taste of the tequila and best of all a 750ml bottle to take home. The bottle would cost $150+, so you come out ahead just factoring in the "party favor."

Herradura Double Barrell Reposado is hand-crafted and harvested, and estate bottled in the tiny town of Amatatin, Jalisco, smack-dab in the middle of tequila country. The 100% blue Weber agave tequila is aged in toasted oak barrels for 11 months, 9 months longer than required, which gives this reposado tequila its deep copper color. The tequila is then matured for an additional month in a new toasted oak barrel, to allow it to round out its flavor profile. The barrel used for the Las Perlas double barrel was selected by 213 Downtown founder Cedd Moses while on a trip to Hacienda San Jose del Refugio, Tequila Herradura's home for 140 years.

Tomorrow night is also the launch of the Las Perlas Mezcal Collective, which is modeled on the Seven Grand Whiskey Society and the Cana Rum Society. Las Perlas General Manager Raul Yastorza said, "Mezcal Collective evenings will provide a cultural immersion and mash up, with estates and bottlers providing rare hand-of-the-maker insights, and an exploration of mezcals many myths and legends, tools of the trade, and traditional glassware, while celebrating regional expressions of spirits, food, art and music." At tomorrow's inaugural event, special guest Herradura Global Brand Ambassador Ruben Aceves will speak about the tequila-making process and the traditional methods used to produce the special spirit that attendees will be sipping.

If you would like to purchase tickets to the launch party, visit The party will be held from 7:30 - 9:30 pm at Las Perlas. To join the Las Perlas Mezcal Collective, and receive updates and evites, visit, or email GM Raul Yastorza at

Las Perlas: 107 East 6th Street (between Main & Los Angeles Streets), DTLA. Phone: (213) 988-8355. Website:

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